Those who have already soaked up the sights and sounds of J|Museum will have noticed a display case that is constantly updated with objects belonging to Juventus’ present: Gonzalo Higuain’s iconic number 9 jersey, the ball with which Pipita scored the winner against Roma and the special edition celebratory shirt for the club’s 34thScudetto success representing just a few examples.
As of today, however, this display case has been revamped with a number of unique masterpieces which either bear the Bianconeri’s new logo or are in some way related to the Black and White and More event of Monday 16 January, in which the club’s new visual identity was unveiled.
Objects range from the original playlist signed by Giorgio Moroder as well as the vinyl with which he entertained those present on that special evening, a scarf and jewellery bearing the new logo, while the display case itself takes on a futuristic look, as images from the logo unveiling video reflect off the glass exterior.
And so Juventus’ future continues to reveal itself, day by day, in the present.
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